The first decades of the twentieth century witnessed a break with established art forms and a profound transformation in the field of aesthetic reflection. The idea of an artistic avant-garde, and the value placed on originality, led to a radical experimentation with materials and form. Among the main trends of the avant-garde were those that tried to construct universal and utopian artistic languages using an analytical approach to form.
Taking place against this background of tension between the traditional and the radical, the 1929 International Exposition in Barcelona led to very important transformations in the city’s urban infrastructure, projecting it internationally as a tourist capital. Here was a response to the desire to connect with new technical developments and the artistic and architectural languages of the international avant-garde, at a time when the country was experiencing a profound pedagogical renewal that promoted secular and rational education as an important key to social progress and modernity.
The Spanish Civil War (1936–39) was also a war of images in which artists and filmmakers were involved in the diffusion of the different political ideologies at stake through their corresponding aesthetic means. In the territory loyal to the Government of the Republic, poster design underwent a special development in which the advanced visual and typographic languages of the international avant-garde were used to communicate messages clearly to a mass audience.
In cinema, the contribution made by the anarchist movement through the Unified Trade Union of Public Entertainment of the CNT (a confederation of anarchist labour unions), with the production of films addressing subjects including the collectivising revolution in agriculture as well as the role of the militias, was fundamental to the anti-Fascist resistance. The involvement of artists in the Pavilion of the Spanish Republic at the 1937 Paris International Exposition reveals the use of art for the internationalisation of the conflict and to generate support.
In the years after the Civil War and following the end of the Second World War, artists explored divergent forms of abstraction. While this has been articulated as a tension between abstract geometric and concrete art on the one hand, and an abstraction that explored matter and an informel aesthetic on the other, these two principal tendencies also had degrees of proximity. Even though later forms of concrete art continued in the tradition of earlier utopian abstraction advanced by an international avant-garde, nevertheless elements of organicism, biomorphism and gesture began to be used. Similarly instances of geometric form can be detected in the more material abstraction.
While associated with a resurgent bourgeoisie, as well as a counter to it, both tendencies were a means to deal with the creation of art in the aftermath of so much war and violence. They can be seen not necessarily as a way to avoid the consequences of conflict, but instead as techniques to examine, even if indirectly, the nature of humanity.
The social and political revolutions that occurred internationally in the 1960s triggered a growing opposition to the establishment that led to the anti-war, feminist, hippie, environmentalist and other social movements that proclaimed new and revolutionary lifestyles.
These changes pursued freedoms – including sexual liberation that would challenge the traditional family-centred morality –, confrontation with the status quo and the rebellious student movement. In 1969, Theodore Roszak defined the term and values of the ‘counterculture’ in his book The Making of a Counter Culture. The precedent for this revolution, decisive to the later appearance of the hippie movement, was the beat generation to which the writers Allen Ginsberg, Jack Kerouac and William S. Burroughs belonged.
The counterculture gave rise to two interrelated artistic currents: Pop art and psychedelia. However, while Pop art expressed enthusiasm for the present and celebrated everyday life and the culture of the spectacle, psychedelia rejected reality, looking beyond it through a modified or heightened perception.
This room examines the sixties and seventies through the language of Minimalism, and yet it also seeks to problematise our understanding of this movement. Reacting against gestural abstraction, Minimalism sought to present a pure form of abstract art, indebted to early twentieth-century Constructivism. It was characterised by a highly simplified or economic use of geometry and a close relation to industrial, serialised production. Supposedly, it was also absent of content beyond its purely formal qualities. Even while being involved in or influenced by Minimalism, however, some artists used this aesthetic to critique its neutrality and reinvest form with political and social content.
While examples of classic works of Minimalist art are included here, the works selected also aim to show the boundaries where Minimalist art can be seen to blend with forms of feminist, performance, Conceptual and process art. This presents a more complex picture of the ways that different aesthetic priorities and competing interests interacted at the time, which counters a canonical or rigid reading of Minimalist art.
The late sixties and seventies witnessed the emergence of a new era of radical feminism and feminist activism, within a broader counter-cultural or anti-establishment context, which took different forms around the world. This feminist struggle was at the basis of the work of a number of women artists, or even within a given social context. Many used the objectification of women in traditional forms of art and in the mass media, the creation of highly commercialised female stereotypes that emerged from advertising and publicity, as a means to denounce the subordinate role of women in society.
Similarly, the body (through sexuality, motherhood and physical attractiveness), space (such as the domestic sphere), language, objects or attributes and colours associated with femininity or gendered as feminine were employed in ways that, with deliberate irony, embraced their formerly pejorative connotations in order to deconstruct and undermine such associations. Some artists widened their critique to counter a broader gender stereotyping.
Art and activism gained a new proximity in the eighties, and artists created work with strong ties to the domain of the street or elsewhere beyond the studio, bearing a relation to forms such as graffiti, comics or unauthorised fly-posters. Developing with the ongoing emergence of feminism, anti-racism, gay rights and identity politics were forms of art and activism that addressed specific issues such as the AIDS crisis. A burgeoning context of neoliberalism, free market economic policies and neo-colonial interventions were also targets for activist art.
Popular culture and the cult of celebrity also exerted a continuing fascination for artists, who were impacted by the creation of new forms such as the music video and MTV, as well as fanzines produced as informal means of expression for subcultures, which provided a means to bypass establishment culture. Art, as well as fashion and graphic design, became dominated by intense new synthetic, heightened and fluorescent colours.