Responsabilidad social

Following the objectives set out in the 2022 Strategy, the museum has opted to implement a transparent management model, which involves operating under parameters of better self-control and boosting participation as a governance tool to connect it with its environment and society.

An accessible, socially committed and environmentally friendly museum is a museum that is more effective in carrying out its mission and more capable of being sustainable.

At the beginning of the project the Social Responsibility Board (formed by mediators) was established, an independent ethical code was developed, and the project’s Action Plan was defined, thus formalizing implementation of the system.

The next step is to focus all efforts on consolidating and formalizing the channels of dialogue with stakeholders.

Many actions that are already underway, led by different departments, are also being developed, formalized and validated. In this regard and always following the guidelines of the 2022 Strategy, the Action Plan of the social responsibility project has the following key points:

  • the definition of our own responsible purchasing policy with an open look at provider;
  • the implementation of an environmental management system, with a working group that has representation from all of the museum’s departments;
  • the Accessibility Plan, with the support of a sponsor and the involvement of the entire museum, can be a good example of how new ways of working are integrated into our usual processes;
  • the Visitor Experience Improvement Plan, developed by the Audience Board;
  • the improvement of the work environment and internal communication, highlighting work-life balance measures, the training and development plan and the harassment prevention plan;
  • strengthening the relationships and actions with our communities (especially the artistic community, the education sector and the Raval neighbourhood). 

Ethical code

Our ethical code sets out the ethical principles that guide the MACBA’s activities and the museum’s relationship with its stakeholders. The document summarizes commitments in terms of good governance and socially responsible behaviour as well as communication and monitoring procedure.

See our ethical code (in Catalan)


In the first stage of the project an initial diagnosis (identifying strengths and weaknesses) was made and material aspects were evaluated through participatory processes with the entire MACBA team. Through this diagnosis 10 stakeholders were identified, and mediators within the museum’s team were assigned to them. Each mediator centralizes the internal work on the aspects affecting their group and facilitates dialogue with external agents.

Social Responsibility - Interest Groups MACBA 2021

Materiality analysis

Materiality or relevance studies are a key element in defining social responsibility strategies. For an organization’s lines of action of social responsibility to respond to the real expectations of their stakeholders, organizations need to develop this type of studies in which what is really important for each group or for the organization itself is identified, considered and prioritized.

The social responsibility system is reviewed every two years, applying the same process that was used to make the initial diagnosis to identify the issues (needs and expectations) that are noticeable for the most significant stakeholders and learn how the museum is responding to them.

Ongoing evaluation with its stakeholders makes it possible to establish new dialogue relationships to move towards a more plural and open governance.

Work plans

The MACBA is currently actively working in 7 areas, developing specific work plans with their corresponding transversal team::

By definition, social responsibility refers to the commitment to stakeholders beyond the organization’s own mission. Accordingly, some fundamental aspects for the MACBA such as education and the conservation and dissemination of heritage are always present but are not strictly speaking part of the Action Plan of the Social Responsibility System.

Networking and certifications

Membre de Barcelona + Sostenible

Barcelona + Sustainable

The MACBA is part of the local network for sustainability together with over 1,000 organizations committed to environmental, social and economic sustainability to collectively build a city that is responsible towards people and the environment.

Go to website

Social Barometer of the Museums. Government of Catalonia

The MACBA actively participates in the Social Barometer of the Museums project that the Ministry of Culture of the Government of Catalonia is developing to measure the collective social impact of Catalan museums as a pilot museum.

Go to the website

Distintivo Biosphere Committed Entity

Biosphere Commitment to Sustainable Tourism

Barcelona was the first urban destination to obtain the Biosphere certification for its commitment to sustainability in the tourism sector. In December 2019, MACBA was awarded the Barcelona Biosphere Commitment to Sustainable Tourism, a distinction that recognises the commitment of companies to a new model of tourism.

Distinction for Environmental Quality Guarantee

Distinction for Environmental Quality Guarantee

In November 2020, the Generalitat de Catalunya awarded MACBA a Distinction for Environmental Quality Guarantee in the category of cultural services: libraries, museums and collections. This category has strict environmental criteria regarding waste management, energy saving and efficiency, water saving systems, criteria for purchasing certified products with ecological labels and for sustainable mobility for both workers and users, among others.

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Safe Travels

Safe Travels

The SafeTravels Stamp, promoted by the World Travel & Tourism Council (WTTC) and awarded by Turisme de Barcelona, which recognises safe travel protocols worldwide. This stamp allows travellers to recognise the companies, entities and destinations in any country around the world that have adopted standard protocols for safety and prevention measures against COVID-19.

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Espai Cultural Responsable

Espai Cultural Responsable

In 2020, the Census of Responsible Cultural Facilities was created as part of the actions to accompany the arts and culture sector in the resumption of activities, with the aim of granting safety to the public as well as prestige to cultural spaces and facilities. MACBA, as a Responsible Cultural Space, offers safety in the face of the health crisis caused by COVID-19, fulfilling all the conditions required by the competent authorities at all times within the framework of the PROCICAT Action Plan for emergencies associated with potentially high risk emerging communicable diseases. In addition, the cultural spaces that have taken part in the census, through their artistic and cultural activity, are co-responsible for minimising the harmful effects that social isolation can cause, and are committed to working in favour of social inclusion within the cultural sector.

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Sello de Calidad del Consejo de Innovación Pedagógica (CIP)

Pedagogical Coordination Council Seal of Quality (CIP)

Since 2016, MACBA has been part of the Barcelona Pedagogical Innovation Council, a community of 153 entities committed to building an educational city through the creation and generation of unique educational experiences. Its multidisciplinary nature and desire to generate close links with the educational community as well as the public make the Council a dynamic network for educational experimentation.

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Calculating the Integrated Social Value (ISV) of Articket museums. ESCI-UPF

Throughout 2021, MACBA has participated in the project for Calculating the Integrated Social Value (ISV) of Articket museums, carried out by the team of the MANGO Chair in Corporate Social Responsibility of the ESCI-UPF.

Go to the website   See report