Imagen
2003
A l'última pàgina: "Manetas, starting from 1995, has produced oil paintings of wires, cables and computer hardware, created short looped fragments of video games such as "Tomb Raider," and exhibited computer-generated vibracolour prints among other things. But he was impatient with critics and curators who had yet to come up with a really good "-ism" for this new generation of creativity. After securing financial assistance from a nonprofit called the Art Production Fund, Manetas went out and hired Lexicon Branding, a California firm responsible for creating such product names as Powerbook, Pentium, Zima, Swiffer and Dasani. Lexicon’s assignment was to create a name for this new movement.
In May 2000, during a packed press conference at the Gagosian Gallery in Manhattan - and a panel of people like Harvard cognitive scientist Steven Pinker ready to provide analysis of the term — Manetas unveiled a new word for an art movement. Actually, it was the squeaky, synthetic voice of a Sony Vaio that made the announcement. The word was "NEEN.

Ficha técnica

Pertenece a:
Otros
Crédito:
Col·lecció MACBA. Centre d'Estudis i Documentació
Publicación/Producción:
Paris : Onestar Press, cop. 2003
Edición:
1st ed.
Tiraje:
114/250
Dimensiones/Duración:
Dimensions: 22,5 x 14
Idioma:
Inglés
Tipo de material:
Monografía
Número de registro:
A11768
Topográfico:
Llibre Artista_M_1458