Battle Cry is an archival project, where Daniel G. Andújar has complied a diverse set of phrases, war cries, political messages and ideological slogans. While they are often calls for dissension that denounce submissions based on class, gender or race, they nevertheless appear as political rhetoric. Taking an expression that gave us the title in Spanish of a 1996 book by Noam Chomsky and Ignacio Ramonet, Cómo nos venden la moto, Andújar shows how politics tries to “take us for a ride”. Using marketing techniques, politics will reduce a political programme to a single phrase or slogan. This is a mechanism of pensée unique that social and digital media, guided by the logic of the algorithm, have effectively intensified. As Andújar observes: “in this idea of a sole way of thinking, language becomes a tool for conspiration and manipulation, an exercise in domination and domestication, instead of being language of democracy, an artificial world that seems unequivocally real.” Battle Cry is part of a trilogy entitled The Third State, where Andújar explores those utopias which, through art, aspire to construct a working-class aesthetic.