Graphic identity of Panorama and Notes for an Eye Fire, 2021
Graphic identity of Panorama and Notes for an Eye Fire, 2021 Ana Domínguez
Ana Domínguez’s graphic design concept for the exhibition series Panorama, as well as its first edition, Notes for an Eye Fire, is an integral part of the projects’ communication, linking the physical exhibition with its online counterpart.

Domínguez worked closely with Lara Coromina for both commissions, along with Pau Geis and Ana Habash, all members of her studio’s team.

The Panorama identity is based on a customised version of the Du Nord Macba typeface and a stamp-like circular wordmark. Developed for the web and social media, the design expands the letters of “panorama” into a series of black-and-white switchbacks and arabesques that recall concrete poetry.

The graphic concept for Notes for an Eye Fire reflects the vitality and heterogeneity of the exhibition’s participants, and draws on some of the key refrains from Gabriel Ventura’s homonymous 2020 poetry collection — not least the notion of creative insurgency, the power of the word, and the thwarting of sight. Through a visual language of volcanic eruptions, billowing smoke screens, and motion lines, Domínguez and her team use illustration to break apart the title and fire off allusions to the exhibition.

Making of

Ana Domínguez
Ana Domínguez
Ana Domínguez
Ana Domínguez
Ana Domínguez

Photos: Latitudes and Hiuwai Chu

About Ana Domínguez

Ana Domínguez

Ana Domínguez is a graphic designer and art director. She has worked across editorial, digital, product and exhibition design and on corporate identities and projects for fashion houses, artists and art institutions. Her approach often has an emphasis on studio-based photography. Influenced by Irving Penn’s photographs of food and Fischli & Weiss’s 1984 series Equilibres / Quiet Afternoon, in 2009 Domínguez conceived a series of still lifes for Apartamento interiors magazine with Omar Sosa and Nacho Alegre. Precariously balanced arrangements of everyday objects or foodstuffs were photographed against a simple backdrop: stacks of bread, towers of plastic bags or conglomerations of potatoes.

This playful take on the shop window evolved to incorporate the human form. In the case of a shoot for the September 2018 issue of Vogue Spain, this figure was Spanish singer Rosalía. With art direction by Domínguez and photography by Camila Falquez, the Flamenco pop star became another striking compositional element, whether standing astride a column or perched atop a stack of tyres.

Ana Domínguez graduated from EINA, Barcelona, in 2005. She founded her own studio in 2011 and previously worked with Astrid Stavro and Bisdixit. Her work includes a campaign for Vitra Design Museum (2018), a catalogue for Burberry (2017), the graphic identity for HGK FHNW Art Institute (2018), the identity of publisher Terranova (2014), the visual identity for Catalonia in Venice: Singularity (2015) and the AW Shop Windows for Hermès (2019–2020). Domínguez has contributed to Apartamento magazine since its launch in 2008. anadominguez.es

Charcoal, Apartamento Still Lifes, Ana Domínguez
Potatoes, Apartamento Still Lifes, Ana Domínguez
Plastic bags, Apartamento Still Lifes, Ana Domínguez
Hermès shop windows, Ana Domínguez
Hermès shop windows, Ana Domínguez
Singularity, Ana Domínguez
Burrbery, Ana Domínguez
Burrbery, Ana Domínguez
The artist has to face the unknown with a positive mood and sink his teeth in without fear.
Eduardo Chillida