Before the multimedia concept was even invented, someone was already into it. That person was Andy Warhol, who began projecting his Pop art films onto the roof of The Factory while The Velvet Underground, including Lou Reed and John Cale, performed with the legendary singer and model Nico, and Gerard Malanga and Ingrid Superstar staged wild dance routines. All this was back in 1966 and 1967, since when such explorations of light, sound and movement have been incorporated as a successful model in rock concerts around the world.
As Warhol’s performances toured to different stages in New York, Chicago and other cities, filmmaker Ronald Nameth was there to record them. Now you can see and ‘experience’ his film titled Andy Warhol's Exploding Plastic Inevitable in the exhibition of our Collection. A live journey into the heart of the sixties.