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Inserçoes em circuitos ideológicos. Projeto Coca-Cola, 1970

Insertion in Ideological Circuits. Coca-Cola Project, 1970
During the seventies and eighties, the work of Cildo Meireles largely critiqued the military dictatorship in Brazil and its involvement with North-American capitalism. Under the title Inserçoes em circuitos ideológicos. Projeto Coca-Cola (Insertions into Ideological Circuits. The Coca-Cola Project) the artist added disruptive messages to bottles of Coca-Cola, one of capitalism’s iconic objects. Meireles took advantage of the system for returning empty Coca-Cola bottles, which then existed in Brazil, to imprint political messages, such as the well-known slogan ‘Yankees Go Home’. Using a special screen-printing process that imprints a white glaze, the text is only legible when the bottle is full: white text against the dark liquid. With the new message inscribed, Meireles put them back into circulation as an immediate and direct way of highlighting one of the ideological systems through which capitalism is sustained.

Technical details

Original title:
Inserçoes em circuitos ideológicos. Projeto Coca-Cola
Registration number:
1882
Artist:
Meireles, Cildo
Date created:
1970
Date acquired:
2002
Fonds:
MACBA Collection. MACBA Foundation
Object type:
Object
Media:
Serigraphy on plastic, glass and metal
Credits:
MACBA Collection. MACBA Foundation. Work purchased thanks to Corinne Disserens and Pablo Azul Disserens
Copyright:
© Cildo Meireles
It has accessibility resources:
No

The MACBA Collection features Catalan, Spanish and international art and, although it includes works from the 1920s onwards, its primary focus is on the period between the 1960s and the present.

For more information on the work or the artist, please consult MACBA's Library. To request a loan of the work, please write to colleccio [at] macba.cat.

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The problem becomes clear, crystal clear: the artist’s canvas becomes a mirror.
Michelangelo Pistoletto