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Trilogia postfordista I. La fàbrica transparent, 2006

Post-Fordist Trilogy I. The Transparent Factory, 2006
Installation, Variable dimensions
Die Gläserne Manufaktur (The Transparent Factory) is the name given by Volkswagen to its automobile production plant in Dresden that was built to produce its ‘premium class’ vehicle. With its glass walls and parquet floor, the building turned the production line and the workers’ activities into a show for customers and visitors. The factory was advertised as being ‘a symbol for transparency and authenticity’ with the aim of ‘enhancing the quality of life’.
Octavi Comeron starts with this building to proceed to three parallel projections that are not set in any particular time. One emits the company’s corporate messages about transparency while another shows scenes from the workers’ lives in the Dresden factory, and the third reproduces phrases published by multinationals about the company esprit de corps. These extracts from sections headed ‘About Us’ and ‘Our Mission’ on the web pages of large enterprises reveal a perverse similarity to the desire for transparency that was born with the ideals of modernity.

Technical details

Original title:
Trilogia postfordista I. La fàbrica transparent
Registration number:
5120
Artist:
Comeron, Octavi
Date created:
2006
Date acquired:
2014
Fonds:
MACBA Collection. MACBA Consortium
Object type:
Installation
Media:
Three continuous projection of images and text, colour, silent
Dimensions:
Variable dimensions
Credits:
MACBA Collection. MACBA Consortium. Gift of Octavi Comeron's Inheritors
Copyright:
© Octavi Comeron
It has accessibility resources:
No

The MACBA Collection features Catalan, Spanish and international art and, although it includes works from the 1920s onwards, its primary focus is on the period between the 1960s and the present.

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It could be my bedroom (or something similar to it). Even the same technical characteristics: all the walls and volumes constructed in this module of raw canvas for painters to measure me and measure ourselves.
Pep Agut